"Why does sales today

have to be so hard?"

I am sure you are probably thinking, do I really need to sign up for another training, another membership, hearing the same old things from yet another self proclaimed guru.

But the bottom line is, if you've ever asked yourself...

"Why does sales today have to be so hard?" 

...this is for you.

If you've ever found yourself confused, frustrated or fed up by all the experts, gurus, and information that's just floating on the web, and it doesn't seem to fit together, keep reading.

And most importantly, if you don't have in place right now an automated system and the frameworks that could generate qualified leads on demand, and make closing sales easier than ever, this is definitely for you.

In many ways, the process of selling is not much different from what it’s always been.

Salespeople still need to talk with the right prospects, at the right time, about the right topics, so they’ll commit to a decision.

So, why is it more difficult today than five, or only two years ago?

Buyers struggle with an overwhelming amount of work and responsibilities that compete for their time and energy.

It's no longer enough to know all there is about your product and service, today it's not about WHAT you sell, it's about HOW you sell

If you’re afraid of talking to people on the phone, then again, this is not for you.

I can understand if you don’t want to cold call, and I’m with you. I hate it too and…

Although I’ve done cold calling and I’ve actually been successful with it, this is NOT something that teaches you how to “work the phone” all day long hoping someone will pick up and be interested in speaking to you.

There are thousands of people successfully automating their lead generation process and marketing. I’m sure you’ve seen a lot of these people online. So yes, it is possible.

It is possible to automate your lead generation, build authority and credibility up front, and simply show up on a phone call and close the sale. No begging, no pleading for anyone to buy from you.

I’m a father of four, and I love spending time with my wife and my kids. So “working the phone” all day long is certainly not how I want to run my business.

Unfortunately, the reality for
most people is UGLY.

They wake up in the morning, go to work and spend 8 hours or more doing something they hate, only to come back tired and have no energy to be able to spend time with their family.

Even if you’re good at sales and are closing deals successfully, or are in other ways contributing to your company…

…I know you’re always thinking about the boss who makes 10X more money than you without having to work nearly as hard as you do.

I’m here to tell you that life doesn’t need to be that way.

I Want to Show You An Easier Way

The #1 problem is not knowing how to generate leads.

The #2 problem is not knowing how to build authority and trust when generating leads.

That’s it. Those are the only two problems business face today.

You might say, “but how about closing the deals?”

If you can generate leads and create the proper positioning, then you don’t need to worry about closing the sales.

People sign up to speak to you because they want to know how they can work with you. When you’ve generated the types of leads that want to work with you, you don’t need to worry about not being able to close them.

No cold calling. No convincing on the sales call.
No hoping someone will buy from you.

Sounds good too to be true?

Of course it’s not!

And this isn’t a “magic pill” and “overnight riches” formula that a lot of “gurus” try to sell you on.

It’s a proven process that I’ve been using for myself, many of my students, but also multi-million dollar corporations.

Same principles apply. Big or small, it all comes down to the same steps.
 

You’re reading this letter because you want more free time and more sales. In other words, you want to generate leads on autopilot and have an easy time closing those leads into high-ticket deals.

Does that sound about right?

If it does, then you’re in the right place.

And I’ll explain why…

From a young age, all I wanted to be was a professional football (soccer) player. I was good. I trained hard and was focused on playing professionally from about 7 years old.

School and learning was not top of my agenda. I didn’t need it, I was going to be a professional player raking in the big bucks. Sure, I turned up to classes, but I wasn’t really there if you know what I mean. I left school and took a part-time job to pay the bills in a sports store, which gave me more chance to train with my club and prepare for a life of riches.

Then an opportunity arose, all my hard work was looking to pay off. I’d broken into the first team at my club at 17, and I’d been offered trials with 2 English Premier League and 1 Championship team. My bags were packed and ready to go as soon as my local season ended.

Two weeks before the end of the season, we were playing an away game and the worst thing you could imagine happened… I turned awkwardly, and I fell to the ground in agony.

In a split second, everything I had worked for since I was 7 years old was gone in that moment. I’d broken my left ankle AND fractured my right ankle…at the same time.

I tried to rehabilitate, but I wasn’t the same again. There were aborted comebacks, but I just wasn’t anywhere near the same player I was before the incident. I needed a new career at 20, and I needed it fast. That’s how I got into sales.

After almost 15 years of being a sales guy, I decided to open my own business…

How My First Business Was An Overnight Success...
and How it All Went Down Crashing

After almost 15 years of sales and account management experience, across a range of industries, I decided to branch out on my own and start my own business.

My business partner and I started a wholesale company importing cleaning supplies from China, which we would sell to other wholesalers and end-users.

I’d get on the phone and cold call everyone I could, sales is a numbers game I would tell myself and the more people I spoke with, the better. I’d be disingenuous if I said we weren’t successful those first few years. I was able to win several major accounts, and we had taken the business from zero in sales to millions in revenue in the first two years.

From Selling My Household Furniture
Just to Feed My Family, to a $3,094,780 Deal…

I built my online foundations by optimizing my social profiles and understanding my ideal customer avatar, began to build my authority in the niche through personal branding, started churning out content that spoke to that very ideal customer across the social platforms I knew they frequented, engaged my potential prospects on those platforms, then begun to drive revenue from this very platform.

The $3,094,780 sale I mentioned came from the work I had been putting in adapting to the modern customer and their needs.

And I did all of this using a method that you’re about to discover, called…

In the last few years, there has been a notable shift in the way salespeople are winning business and some of the methods that worked in days gone by no longer work with the same effectiveness.

To this end, I have combined my own experience, as well as studying the winners in the new “experience economy” to transform not only my own sales processes and practices but many others through my white papers, books, webinars, and training programs.

I firmly believe that to win in the quest for the “modern customer," we need to be flexible, agile and offer genuine commercial insight to our customers.

A combination of social/digital sales techniques, combined with the right storytelling and strategic frameworks, will allow the next generation of salespeople to connect and engage with their prospects on levels never experienced before.

To teach people how to use my P.A.C.E.R. method and learn how to generate hot, targeted leads and then turn them into high-ticket sales, I’ve put together an academy program that I personally teach…

Here’s What The 5-Phase Intensive Academy Program With Me Looks Like

PHASE 1: PLATFORM

Learn how to build a solid platform for success.

Understand and master the “Modern Customer” journey and see how I’ve used this to close the $3,094,780 deal and many other six and seven-figure deals.

Discover why social selling is the best way to engage with the “modern customer” and how to do all of this on autopilot. Once you set it up, it does all the engagement for you and lays out the groundwork for you to sell to these prospects with ease later on.

The truth is, today's forward-thinking salespeople and marketers use a customer lifecycle approach instead.

And I’ll teach you everything you need to know about the modern-day sales funnel. You’ll show you how to Attract, Motivate, and Delight. Which is all you need to know to attract high-quality leads and customers.

Another critical component of building your platform is to understand who your ideal customer is. Defining and targeting your ideal customer, as well as creating detailed personas of your customers and understanding your value proposition based on the ideal customer, are all critical components to getting started the right way.

It’s tempting just to dive right in and ignore this crucial research, but as the old saying goes “measure twice, cut once” really is true.

Imagine building your entire business and not knowing who your buyers are… You could be wasting months or even years of your time barking up the wrong tree.

That’s why I’ll also briefly go over the psychology of marketing and teach you the principles you need to understand to connect with your market and provide them with the type of information they need at each stage of their decision-making process.

PHASE 2: AUTHORITY

Understanding your customer and who you’re selling to is great, but if you fail to construct a marketing message that speaks to those customers, well… then you will fail.

Getting clear on your messaging and understanding how to build your brand reputation is crucial in the early stages of building your business.

Again, failing to do this right can set you back by a few months or even years. I previously said that failing to understand your customer and who you’re selling to is like barking up the wrong tree.

I know there is no such saying, but imagine failing to define your messaging as not being able to bark at all.

One of the most important things I’ll teach you in week 2 is my “Million Dollar Messaging Strategy." I'll show you 4 different styles for creating your personal or company messaging strategy.

All these styles have generated millions of dollars in sales for me personally, the companies I used to work for as well as the people I trained and mentored.

I’ve recently sent out a survey to my email list to find out what they know about me. I did this to see if I’ve been successful in building the personal story that I wanted to create.

And the results I’ve gotten were pretty much what I expected…

People remember me as the guy who almost paid football professionally…

The guy who got struck by the 2008 financial crisis and lost $500,000

The guy who went from having to sell his furniture to feed his family to closing a 3 million dollar deal.

The guy who went on to close over $500 million in sales.

The fact that people remember these things about me is no accident. I’ve done this by carefully constructing my personal story and brand. And I’ve yet to meet someone who doesn’t have a good personal story to tell that others can relate to.

That’s why in week 2 I’ll teach you how to establish your professional brand, but also learn the art of personal storytelling and use those stories to captivate and engage others.

PHASE 3: CONTENT (WITH CONTEXT)

Want to know what happens if your prospects don’t see you as an authority in your niche?

You’ll have to beg and plead them to even talk to you… and good luck closing any high-ticket deals.

Want to know what needs to happen to easily close high-ticket deals and have prospects fight to get on your calendar to talk to you about buying from you?

Content.

Being able to put out relevant content in front of your prospects is what takes you from a nobody to a somebody in their minds.

Being able to personalize your content to connect with your audience will make all the difference.

Now, I’m not a proponent of churning out 100s of blog posts per month.

I’ve done that too, btw, but I didn’t like it! And I realized that only 5% of my content was striking a chord and building the image that I wanted in my prospects’ minds.

So what did I do? Easy. I figured out why 5% of my content worked, and I started doing only that.

That’s what I’m going to teach you in week 3.

PHASE 4: ENGAGEMENT

Week 4 is my favorite part of the 7 Figure Sales Skills Academy.

It’s time to start prospecting and engaging!

My best strategy and method for getting leads is through LinkedIn!

I’m well aware that people might scoff at the thought of getting leads through LinkedIn, and if you just did that, I bet you can’t give me a reason why LinkedIn is bad.

I’ve mentored and trained hundreds of students, and less than 1% of them have ACTUALLY tried to do anything on LinkedIn.

Yet, LinkedIn is one of the best ways to engage your prospects and close high-ticket deals.

While I love online lead generation, I’m not again taking your meetings offline and closing deals offline as well. I’ll talk about that too in week 4 and show you how you can close even bigger deals offline.

I’ll also show you how to write effective “must-read” emails in 150 words or less.

You’ll learn my top Value Building Tactics and the ideal framework for pursuing qualifying prospects (I called this method BANT).

This is also where I teach you how to give persuasive presentations and develop a Big Idea in 137 words or less.

You’ll learn how to handle objections (although you’ll get far less of them if you follow my steps), and how always to negotiate win/win deals.

PHASE 5: REVENUE

While I did say that the previous week was my favorite… this week is all about going from prospect to paying client and from paying client to customer for life, so I’m sure this will be the favorite step for most of you.

In week 5, I’ll show you how to create “Strategy Sessions” and have prospects fight to book a time to speak to you.

If you’ve done all the previous steps right, week 5 is going to be easy.

In a way, this is the week where the rubber meets the road.

You’ll learn how to clarify your offer and design your packages and how to confidently address common concerns and turn the majority of your Strategy Sessions into high-ticket sales.

Most small business owners, salespeople, and marketers obsess over lead generation and conversions. They exhaust a HUGE chunk of time worrying about the cost of getting new customers and where their next sale is coming from,  

…and, they don’t focus enough on the customers they already earned.  

But the most effective marketers know that increasing ‘Customer Lifetime Value’ is the most reliable and cost-effective way to grow your business.  

And I’ll teach you exactly how to do that in week 5.

Here’s The Thing…

But on the other hand, I also know the Internet is filled with programs, “magic pills” and “overnight riches” and it’s getting harder and harder to tell the difference between a legit program and a B.S. course from a self-proclaimed guru.

My hope is that you’ve been able to detect the no-B.S. language I’ve been using in this letter and feel that you could benefit from my program.

And if I haven’t done a good enough job showing you the genuine hard work I’ve put into developing this program for you, then I want you to have peace of mind with my…

30-day No Questions Asked,
Full Money Back Guarantee

Sure, there will be people taking advantage of that, but those people won’t get far, unfortunately.

My program focuses on teaching you a 7-figure skill that you can benefit from for the rest of your life. If “tricking” me for a few bucks is something you would do, then this program won’t work for you anyway, so don’t waste your time.

What’s Your Excuse?

I’ve been in this business for a long time, and I’ve found that there are only 2 kinds of people.

Those who are good at getting results, and those that are good at making excuses.

You can’t be both. If you’re the one that makes excuses, I hate to say it… but I think you’re going to have a tough time.

The good news is that you get to choose which type of person you are.

Don’t be someone who makes excuses. Enroll now into 7 Figure Sales Skills Academy.

No thanks, I'm not interested.

To your success,

P.S. The way I see it, you’ve got 2 choices.

Your first option is to do nothing and not to take a leap of faith (which is 100% risk-free, btw).

The second option is to pony up this tiny investment today, and just give it a shot. See if it works for you. If it doesn’t work for you for whatever reason, you get your money back. There is no risk, and you have nothing to lose.

P.P.S. I want you to think about something for a minute. A lot of people have this fear when it comes to money. And an even bigger fear about spending it. But you need to understand that money is GOOD. It’s just a tool that was created for exchange.

Other than that, there is no real value in money. You can’t keep warm with it or eat it. You can only exchange it for something you want. Think about this… when someone pays money for something, they clearly see that what they bought had a greater value than keeping the money or using it for something else. At least that’s what I expect when I buy something. I don’t actually know for sure until I do buy it and try it out, and see the result.

But my question for you is this… would you exchange the money for the results? If the answer is yes, then you need to get started right now. And if you fear that it might not be what you expected, or that you might not be able to get those results, just let me know, and I’ll give you your money back.